Brightwave to Develop E-Learning for Thomson Holidays

Date posted: 4 July 2006

Boosting sales by improving employees' knowledge about Cities & Short breaks

Brightwave, the workplace learning specialist, is developing an interactive and immersive e-learning programme for Thomson Holidays, part of the largest tourism and services group in the world. The programme is designed to increase employees' knowledge about European city destinations that Thomson offers so that they are better able to match customers with suitable short breaks.

"The travel market is very competitive so we have to make sure that our employees are constantly kept up-to-date with the latest information about destinations to be able to offer a superior customer experience," said Katie Grocott , E-learning Consultant, for Thomson Holidays. "Because our employees are already experienced e-learning users we challenged several e-learning companies to come up with innovative suggestions that would really catch their attention. Brightwave stood out as being creative, we liked their collaborative approach and they are a good cultural fit with us."

Starting with a city game, the programme will mix a variety of interactive exercises and assessments to keep the learners' attention.

"In today's competitive retail market companies such as Thomson have to ensure that their employees are able to match the right product with the customers' needs so that they can close more sales and improve customer satisfaction," said Charles Gould, Managing Director for Brightwave.

He explains: "This can be particularly tricky when you have a predominantly young and impatient target audience that tends to switch off if the training is not interesting or directly maximises their sales opportunities. Bespoke e-learning is an excellent alternative as it offers interaction along with a rich media experience, something that most people are comfortable with today. By offering immersive e-learning solutions that take advantage of the latest technology and thinking around learning design, companies can give their staff the edge."

Notes to Editors – About Brightwave

Brightwave is a specialist in integrating communications, learning and performance in the workplace. Our approach is highly collaborative, innovative and all our projects leverage technology to deliver efficient and effective training and ongoing support. Whether your needs are induction, compliance/regulatory, IT systems, management/sales skills or product/process knowledge, Brightwave has the skills and experience to help you. We have developed over 300 solutions that are used by more than 500,000 people in the UK and internationally. We work with a broad range of clients from a wide variety of industries. Our clients include BT, Bupa, Cable&Wireless, IKEA, T-Mobile, AIB, Swiss Re, The Royal Bank of Scotland, British Red Cross, First Choice and Sky, as well as public sector organisations such as the Healthcare Commission, City of Edinburgh Council, and West Sussex County Council.

Media contact


Jade Moore
Marketing Coordinator, Brightwave

+44 (0) 1273 828421

Click here to send an email to Jade

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