AOL UK Selects Brightwave for Performance Management E-Learning

Date posted: 14 March 2006

Using a holistic approach to train staff on new processes

AOL UK, the world's leading Internet Service Provider, has chosen Brightwave, the workplace learning specialist, to develop an e-learning programme designed to train staff about the company's new performance management processes that are rolled out this year. The e-learning programme covers communication, learning, and performance support to ensure successful adoption over a period of time.

"We are a fast growing company and it is important that our HR processes keep up with this growth, which is why we are introducing new processes for personal development and performance management," said Denise Cording, HR Business Partner for Learning & Development, for AOL UK. "The first step is to educate our employees about the processes, why we are introducing them and how they will affect individuals. We chose to work with Brightwave because we were impressed with their suggestion of developing a blend of communication and learning rather than a one-off experience."

When designing effective learning programmes Brightwave looks at the whole learning context. The programme therefore incorporates several elements designed to appeal to the specific needs of AOL staff: a short multimedia trailer to raise awareness, a 30-minute e-learning course using a storyline to cover the key topics, a quiz to check knowledge, an evaluation questionnaire, and an interactive process map as a performance support tool.

"Our experience tells us that in fast changing environments such as the industry that AOL works in, it's not sufficient to focus solely on providing an e-learning course in isolation," said Charles Gould, Managing Director for Brightwave. "It's vital to consider the bigger picture and how to best position and support the training piece before and after its launch and completion; in other words to adopt a holistic approach to the whole learning experience from start to finish. In this case, for example, we created interactive process maps as a performance support tool to bridge the learning-doing gap."

Notes to Editors – About Brightwave

Brightwave is a specialist in integrating communications, learning and performance in the workplace. Our approach is highly collaborative, innovative and all our projects leverage technology to deliver efficient and effective training and ongoing support. Whether your needs are induction, compliance/regulatory, IT systems, management/sales skills or product/process knowledge, Brightwave has the skills and experience to help you. We have developed over 300 solutions that are used by more than 500,000 people in the UK and internationally. We work with a broad range of clients from a wide variety of industries. Our clients include BT, Bupa, Cable&Wireless, IKEA, T-Mobile, AIB, Swiss Re, The Royal Bank of Scotland, British Red Cross, First Choice and Sky, as well as public sector organisations such as the Healthcare Commission, City of Edinburgh Council, and West Sussex County Council.

Media contact


Jade Moore
Marketing Coordinator, Brightwave

+44 (0) 1273 828421

Click here to send an email to Jade

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