Successful engagement demands an integrated approach

Employee engagement is high on the agenda in today's workplace with companies under increasing pressure to retain numbers and reduce staff turnover as employees demand more control over their careers and work environment.

Research has identified the main drivers for engagement as:

Feeling well informed about what's happening in the organisation
Believing your manager is committed to the organisation
Having opportunities to develop in the job
Sense of feeling valued and involved

Our approach

Many organisations, although they have policies and procedures in place, fail to communicate effectively to their employees. Too often, new staff - having been wooed during their recruitment - arrive within the organisation to hear very different messages from their immediate colleagues and management. A lack of alignment in these messages is confusing and ultimately can kill enthusiasm and reduce energy levels.

Clear, appropriate communication is also fundamental to successful learning and development. When developing solutions, a key element should be ensuring employees understand the need for change as well as "sell" the usefulness of the training they will receive.

Brightwave has developed a model for employee engagement that is born out of our extensive experience in the onboarding and induction process of many organisations. The key elements of the model are:

Attract
Endorse
Inform
Connect

By leveraging technology and creative design to integrate the normally isolated disciplines of communication, learning and performance support, we achieve better alignment of message and more effective learning experiences. This leads to shorter times to full productivity and adoption of the new, desired behaviours.

Brightwave has developed various solutions to help organisations meet their employee engagement and performance management needs.